at ninth+crux we design content and the digital platforms upon which it resides. we help organizations tell their stories, develop online identities, and translate real-world essences to the digital world. we develop, produce, direct and curate online spaces engineered to inspire conversation, provoke thought, stir debate, or kill a few minutes at the end of your lunch break.
snapshots - stuff we've worked on
appleopolis
thomson art collection @ the AGO
people's choice awards for architecture
lippincott living, cecconi simone
cover fx
kaia naturals
montreal in the 60s, cca
james stirling lectures, cca
festival palace, cca
performance art, habourfront centre
installation art
photography
about - what we believe
why is it still so damned hard to find good stuff online? right now, the Internet is choked with content: millions of blogs and websites, and potentially billions of people on the myriad of social media networks. that's a lot to sift through.
successful web environments demand meaningful content. content divorced from meaning is simply clutter and noise. it's easy to think of "content" as just another fancy term for "words on a page," or maybe "videos," "pictures" and "a blog that somebody updates every once in a while." and while we believe that content does indeed mean all of these things, we know a user's relationship to content goes far deeper than that. content is design. it's web architecture. it's metadata. it's what your visitors leave behind. it's knowing that what you leave out is as important as what you put in.
content, in our opinion, is every meaningful element that draws you to, keeps you on and guides you through the experience. our job is to curate and develop that experience with you.
Sonia + Tim
in studio - stuff we're working on
